Norwegian Cruise Line Holdings (NCLH) is a global company comprising
three brands – Norwegian Cruise Line, Oceania Cruises and Regent Seven Seas
Cruises, with a total of 32 ships and nearly three million guests annually.
But each of the three brands has a unique identity catering
to different audiences and offering different experiences.
That created challenges as the parent company, NCLH, began
the complex process of transforming its marketing technology to adopt more
modern, cloud-based solutions that offer a seamless architecture for data
sharing while preserving privacy.
NCLH turned to Snowflake and Tredence to execute this transformation.
In an in-depth discussion, hear from NCLH vice president of
enterprise data and marketing technology Reinaldo Calzadilla on how the cruise
company worked with these two partners to create a customer-centric, data-driven
organization built on innovative technology. Snowflake global head of travel
and hospitality Whitnee Hawthorne and Tredence head of travel and hospitality
Hutokshi Sethna also share their perspectives with host Rich Williams, senior
vice president at Tredence.
Watch the full discussion below.
Tredence customer spotlight: Charting new waters with customer data product