As the world’s
largest provider of cloud computing technology, AWS works with companies around
the globe, including many in travel and hospitality such as United Airlines,
Air Canada, Trip.com, Booking.com, Choice Hotels and many others.
While the
specific uses may differ, each one is designed around leveraging technology to
enhance customer experiences and operational efficiencies.
As the
global head of travel at AWS, Massimo Morin has a first-hand view of how travel
brands are driving success through effective technology strategies.
In a
discussion in the PhocusWire studio at The Phocuswright Conference, Morin
shared examples of how AWS clients are using artificial intelligence and
machine learning to solve business problems. He also touched on the need to
break down data silos in order to create a “single source of truth” about the
customer, which enables brands to provide a better experience before, during
and after a trip.
Watch the
full discussion below.
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