In the online travel marketplace, marketers face fierce competition for travelers’ attention. To stand out, marketing messages, visuals and offers need to resonate.
Understanding consumer trends can help marketers devise a strategy that is timely
and aligned with traveler needs. Brands that are attuned to changes in consumer behavior and preferences will be best positioned to capture attention, improve customer engagement and drive sales.
This white paper, produced by PhocusWire, is based on consumer insights from Phocuswright’s U.S. Consumer Travel Report 2024 and recommendations from travel and tourism marketing agency Propellic. It illustrates how travel marketers can leverage consumer trends to optimize
marketing decisions.
The report is available below or download here.
Brought to you by Propellic