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PhocusWire's in-depth coverage of travel search, featuring news, analysis, interviews, research and more on Google, other search engines, strategies, executives and role in the market.

alt="Travel marketing experts on Google's dominance in the face of AI" title="Travel marketing experts on Google's dominance in the face of AI"
News / Online
Travel marketing experts on Google's dominance in the face of AI
By Morgan Hines | January 16, 2025
Technology including artificial intelligence, new players and other innovations are shaking up travel marketing. Read More
alt="U.K. regulator to investigate Google’s search dominance" title="U.K. regulator to investigate Google’s search dominance"
News / Online
U.K. regulator to investigate Google’s search dominance
By Morgan Hines | January 14, 2025
The organization will look into how Google’s position is impacting businesses such as advertisers, the media and alternate search engines and also the effect on consumers.  Read More
alt="How travel brands stay ahead on social media" title="How travel brands stay ahead on social media"
News / Online
How travel brands stay ahead on social media
By Morgan Hines | January 10, 2025
Travel experts discuss the importance of travel brands staying agile in the social media arena as younger generations turn to these platforms for search purposes. Read More
alt="Tripadvisor partners with Perplexity to improve trip planning" title="Tripadvisor partners with Perplexity to improve trip planning"
News / Technology
Tripadvisor partners with Perplexity to improve trip planning
By Linda Fox | January 9, 2025
The partnership sees the integration of Tripadvisor’s reviews, AI generated summaries and more than 300,000 experiences from Viator with Perplexity’s chatbot-style search capabilities. Read More
alt="Travel industry leaders' predictions for 2025" title="Travel industry leaders' predictions for 2025"
News / Technology
Travel industry leaders' predictions for 2025
By Morgan Hines | January 2, 2025
Executives from Travelport, Klook, Cloudbeds, Spotnana, Mews and more share their predictions for the year ahead, including their takes on artificial intelligence, search, funding and more.   Read More
alt="Tripadvisor to merge with Liberty Tripadvisor in $435M deal" title="Tripadvisor to merge with Liberty Tripadvisor in $435M deal"
News / Online
Tripadvisor to merge with Liberty Tripadvisor in $435M deal
By Mitra Sorrells | December 19, 2024
The companies announced the merger Thursday morning and the deal is expected to close in the second quarter of 2025. Read More
alt="Not just a 2025 trend – genAI is the catalyst for a golden age of travel tech innovation" title="Not just a 2025 trend – genAI is the catalyst for a golden age of travel tech innovation"
From Our Partners / Technology
Not just a 2025 trend – genAI is the catalyst for a golden age of travel tech innovation
By Chris Hemmeter, Thayer Investment Partners | December 18, 2024
This wave of genAI acceptance is so disruptive and absolute that it will unlock the cleansing of the tech stack, lead to the retirement of technical debt and give innovators the opportunity to build... Read More
alt="5 ways travelers are using GenAI" title="5 ways travelers are using GenAI"
News / Technology
5 ways travelers are using GenAI
By PhocusWright Research | December 16, 2024
Phocuswright research reveals that travelers use generative AI for ideas, decision making and research but also express concerns regarding its safety and accuracy. Read More
alt="Travel industry collaboration needed to reduce friction" title="Travel industry collaboration needed to reduce friction"
News / Technology
Travel industry collaboration needed to reduce friction
By Morgan Hines | December 16, 2024
For the travel industry as a whole, removing friction and leaving customers satisfied is the real goal, according to Decius Valmorbida, president of travel at Amadeus. Read More
alt="AI, algorithms and Uber's potential acquisitions: PhocusWire's top opinion stories of 2024" title="AI, algorithms and Uber's potential acquisitions: PhocusWire's top opinion stories of 2024"
News / Online
AI, algorithms and Uber's potential acquisitions: PhocusWire's top opinion stories of 2024
By PhocusWire | December 13, 2024
This year's most popular op-eds were heavy on AI and also covered algorithms, the possible acquisition of Expedia and major incidences like the CrowdStrike outage. Read More
alt="Phocuswright turns 30: Industry veterans look back and ahead" title="Phocuswright turns 30: Industry veterans look back and ahead"
News / Technology
Phocuswright turns 30: Industry veterans look back and ahead
By Morgan Hines | December 11, 2024
Much of how we search, book and experience travel has changed since Phocuswright was founded in 1994, and three industry veterans reflect on that evolution and offer ideas on what's to come.  Read More
alt="Google talks generative AI, voice and the future of search" title="Google talks generative AI, voice and the future of search"
News / Technology
Google talks generative AI, voice and the future of search
By Mark Frary | December 3, 2024
Julie Farago, Google’s vice president of engineering for travel and local search, leads a team of 700 engineers who handle two billion searches every day – 15% of which Google has never been asked... Read More
alt="Googles updates search in Europe to comply with DMA" title="Googles updates search in Europe to comply with DMA"
News / Online
Googles updates search in Europe to comply with DMA
By Linda Fox | November 27, 2024
Google has proposed further changes to search results pages in Europe as it seeks to comply with the DMA. Read More
alt="Report: U.S. consumer trends - 5 ways to optimize your marketing strategy" title="Report: U.S. consumer trends - 5 ways to optimize your marketing strategy"
From Our Partners / Online
Report: U.S. consumer trends - 5 ways to optimize your marketing strategy
By Cathy Walsh | November 19, 2024
This white paper, produced by PhocusWire, is based on consumer insights from Phocuswright’s U.S. Consumer Travel Report 2024 and recommendations from travel and tourism marketing... Read More
alt="How the latest consumer trends play out in travel" title="How the latest consumer trends play out in travel"
News / Technology
How the latest consumer trends play out in travel
By Linda Fox | November 19, 2024
Consumer trends reveal the desire for help with filtering the volumes of information as well as mixed sentiment around artificial intelligence. Read More
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