As the year draws to a close, our sister brand Phocuswright has published a new special report, Travel Forward: Data, Insights and Trends for 2025. This interactive data report provides a range of information about the $1.61 trillion global travel market, offering essential intelligence for understanding industry trends and growth.
Throughout the past year, PhocusWire has also published regular articles from Phocuswright based on its consumer surveys, market sizing and analysis of critical topics such as generative artificial intelligence, sustainability and social media.
Here are the most popular research stories of 2024, and you can read all of our Phocuswright research stories here.
- The tech innovations and trends shaping travel in 2024
- Travel social content sways some consumers more than others
- Why trip-planning startups struggle, even as consumers call for an easier way
- U.S. OTAs Pass $100B revenue mark for first time
- Seeking sustainable options when travelers aren't as green as they say
- Who's using generative AI in travel - And for what?
- Is the travel industry keeping up with emerging tech?
- Travel platforms, topics and influencers: Who's using what?
- Phocuswright's 2024 guide to travel innovation and tech
- Airlines edge out hotels as largest segment in U.S.Learn morePhocuswright's Open Access research subscription puts the world’s most comprehensive library of travel research and data visualization at your fingertips.