Phocuswright Research

News / Startups

4 ways generative AI will impact travel startups

By Phocuswright Research | January 21, 2025

Generative artificial intelligence has the potential to be so disruptive in the coming years, which makes planning ahead increasingly difficult for startups and investors considering investment or... Read More

News / Online

10 travel insights that should be on your radar in 2025

By Phocuswright Research | January 14, 2025

Featuring highlights by segment, channel, consumer behavior metrics and more, this report equips travel industry stakeholders with the key data and trends needed to navigate the evolving travel... Read More

News / Online

How travel brands stay ahead on social media

By Morgan Hines | January 10, 2025

Travel experts discuss the importance of travel brands staying agile in the social media arena as younger generations turn to these platforms for search purposes. Read More

News / Startups

A new era for travel startup investing

By Phocuswright Research | January 7, 2025

According to a Phocuswright report, generative AI is expected to transform the travel industry and how companies operate, potentially reducing the need for funding in the long run. Read More

News / Online

Phocuswright analysts share their travel predictions for 2025

By Morgan Hines | January 2, 2025

AI agents, luxury travel, developments in APAC, short-term rentals, digital ID and eVTOLS are some of the topics Phocuswright analysts are watching for 2025. Read More

News / Online

Phocuswright's Travel Forward: Data, Insights and Trends for 2025

By PhocusWire | December 20, 2024

This new interactive report from Phocuswright equips industry stakeholders with key data and trends needed to navigate the evolving travel landscape. Read More

News / Technology

5 ways travelers are using GenAI

By PhocusWright Research | December 16, 2024

Phocuswright research reveals that travelers use generative AI for ideas, decision making and research but also express concerns regarding its safety and accuracy. Read More

Event / Online

The Phocuswright Conference 2024

November 19-21, 2024

Join the biggest innovators and most influential leaders and decision makers in travel this November at The Phocuswright Conference 2024 in Phoenix, Arizona. On Demand

News / Technology

Is the future of travel regulation digital and green?

By PhocusWright Research | November 11, 2024

According to Phocuswright Research, navigating a patchwork of regulations across borders is a major challenge for travel businesses. Read More

News / Technology

When travelers want digital vs. human interaction

By PhocusWright Research | November 7, 2024

According to Phocuswright’s latest travel research report, travelers are not ready to give up the human touch when traveling, especially when it comes to customer service. Read More

News / Online

Are most travelers early tech adopters?

By PhocusWright Research | October 30, 2024

Are most travelers early tech adopters? Previous Phocuswright research focused primarily on measuring the rise of mobile device usage for shopping and booking but the latest report delves into... Read More

News / Online

Travel creators and the power to drive conversion

By PhocusWright Research | October 21, 2024

According to Phocuswright research, 67% of followers deem creators helpful for travel advice, ranking third behind the accounts of online travel agencies (70%) and friends and family (72%). Read More

News / Online

The cost of payments in the travel industry

By PhocusWright Research | October 14, 2024

Payments are a critical topic across the travel industry. Read a preview of what Phocuswright has uncovered in its latest research on the topic, The State of Global Travel Payments. Read More

News / Technology

What Google's cookie reversal means for travel

By PhocusWright Research | October 8, 2024

Google in July abandoned plans to deprecate third-party cookies and while that may be welcome news in the short term, momentum in the digital space continues to push advertisers toward a future... Read More

News / Online

How the EU digital markets act will impact travel

By PhocusWright Research | October 1, 2024

Phocuswright research has found that the travel industry anticipates disruptions due to changes and gatekeepers as governments are regulating Big Tech with the EU's Digital Markets Act. Read More

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