Airbnb has had a year of making and being involved in the headlines.
In September the accommodation platform re-opened to submissions of new experiences after having paused them in 2023. Also this year it launched Icons, a co-host marketplace and talked of further expansion beyond the core.
Airbnb has also continued to fight the march of regulations in the short-term rental segment by consistently highlighting the benefits it believes rentals can bring to cities.
Speaking at The Phocuswright Conference 2024, Dave Stephenson, Airbnb’s chief business officer, touched on many of these themes as well as others including the drive for greater personalization, the role of artificial intelligence and loyalty.
Airbnb has been collecting more data on its customers with the Icon initiative, which Stephenson said is about “understanding what a person desires when they want to travel and knowing more about just the place and the thing that they want to do.”
Stephenson also spoke about how the company thinks about acquisitions such as GamePlanner and shared that it has brought artificial intelligence technology and knowledge into Airbnb and will inform the future roadmap for the platform.
He went on to discuss use cases of AI and shared how Airbnb had worked with ChatGPT and had a chance to integrate it into the platform. Stephenson said he doesn't believe chatbots will be the search interface going forward, and Airbnb's CEO Brian Chesky is already dreaming up how to reimagine search and discovery on the platform.
“We actually went a fair ways to kind of designing something that we might put on to Airbnb, and we were not satisfied with it. The tools and interface right now, using chat as a method to come plan a trip, we just don't think it's actually sufficient. And, it didn't actually meet our kind of design criteria,” he said.
Watch the full session with Phocuswright's vice president of content Mitra Sorrells.