Social Media

 alt="With U.S. TikTok ban looming, how could travel brands be impacted?"  title="With U.S. TikTok ban looming, how could travel brands be impacted?"
News / Online
With U.S. TikTok ban looming, how could travel brands be impacted?
By Morgan Hines | January 16, 2025
Travel brands including Expedia, Booking.com, Airbnb, United Airlines, Hilton, Kayak and more use TikTok as part of their marketing strategies. Read More
 alt="Travel marketing experts on Google's dominance in the face of AI"  title="Travel marketing experts on Google's dominance in the face of AI"
News / Online
Travel marketing experts on Google's dominance in the face of AI
By Morgan Hines | January 16, 2025
Technology including artificial intelligence, new players and other innovations are shaking up travel marketing. Read More
 alt="How travel brands stay ahead on social media"  title="How travel brands stay ahead on social media"
News / Online
How travel brands stay ahead on social media
By Morgan Hines | January 10, 2025
Travel experts discuss the importance of travel brands staying agile in the social media arena as younger generations turn to these platforms for search purposes. Read More
 alt="Opportunity rising in tours, activities as interest in experiences continues"  title="Opportunity rising in tours, activities as interest in experiences continues"
News / Online
Opportunity rising in tours, activities as interest in experiences continues
By Morgan Hines | January 3, 2025
The desire to make ensure the experiences a traveler wants are available to book continues to be a priority. Read More
 alt="Travel industry leaders' predictions for 2025"  title="Travel industry leaders' predictions for 2025"
News / Technology
Travel industry leaders' predictions for 2025
By Morgan Hines | January 2, 2025
Executives from Travelport, Klook, Cloudbeds, Spotnana, Mews and more share their predictions for the year ahead, including their takes on artificial intelligence, search, funding and more.   Read More
 alt="Phocuswright turns 30: Industry veterans look back and ahead"  title="Phocuswright turns 30: Industry veterans look back and ahead"
News / Technology
Phocuswright turns 30: Industry veterans look back and ahead
By Morgan Hines | December 11, 2024
Much of how we search, book and experience travel has changed since Phocuswright was founded in 1994, and three industry veterans reflect on that evolution and offer ideas on what's to come.  Read More
 alt="How the hospitality industry can best exploit AI"  title="How the hospitality industry can best exploit AI"
Opinion / Technology
How the hospitality industry can best exploit AI
By Tim Davis - Pace Dimensions | December 6, 2024
Tim Davis of Pace Dimensions explores how the hospitality industry can take advantage of the technology across a number of front and back office processes. Read More
 alt="How online travel companies in Asia use livestreaming to drive engagement - and bookings"  title="How online travel companies in Asia use livestreaming to drive engagement - and bookings"
News / Online
How online travel companies in Asia use livestreaming to drive engagement - and bookings
By Mark Frary | November 27, 2024
Livestreaming in travel has become one of the marketing success stories of the past decade, driving billions in sales for companies like Trip.com and Alibaba.  Read More
 alt="AI trip planner Mindtrip adds B2B solution"  title="AI trip planner Mindtrip adds B2B solution"
News / Startups
AI trip planner Mindtrip adds B2B solution
By Morgan Hines | November 18, 2024
The new solution is launching with capabilities for tourism boards and destination marketing organizations, to help them offer personalized content for travelers. Read More
 alt="The next four years look bright for travel technology"  title="The next four years look bright for travel technology"
Opinion / Online
The next four years look bright for travel technology
By Laura Chadwick, Travel Tech Association | November 18, 2024
Travel Technology Association president and CEO Laura Chadwick says the industry has an excellent opportunity to shape and benefit from the Trump Administration’s pro-innovation policies. Read More
 alt="78% of travelers want to use AI in accommodation journey"  title="78% of travelers want to use AI in accommodation journey"
News / Technology
78% of travelers want to use AI in accommodation journey
By Morgan Hines | November 12, 2024
The report from SiteMinder also found 52% travelers have abandoned an online booking after a bad experience, such as lack of site security, payment issues, loading times, design and a... Read More
 alt="Report: From bucket list to booking — How TikTok is shaping travel decisions today"  title="Report: From bucket list to booking — How TikTok is shaping travel decisions today"
From Our Partners / Online
Report: From bucket list to booking — How TikTok is shaping travel decisions today
By Martin Cowen and Madeline List | November 6, 2024
TikTok is at the forefront of e-commerce and can offer a route to market for travel brands looking to raise awareness and foster evangelism, backed by strong conversion rates. Read More
 alt="STARTUP STAGE: Around Us wants to transform exploration through its travel companion app"  title="STARTUP STAGE: Around Us wants to transform exploration through its travel companion app"
Interview / Startups
STARTUP STAGE: Around Us wants to transform exploration through its travel companion app
By Mileva Sapic | November 4, 2024
The Around Us app is built on a proprietary geographic information system that allows users to seamlessly plan and experience their travels. Read More
 alt="CEO Spotlight: Ethan Lin of Klook"  title="CEO Spotlight: Ethan Lin of Klook"
Interview / Online
CEO Spotlight: Ethan Lin of Klook
By Linda Fox | November 1, 2024
Ethan Lin of Klook and co-founders Eric Gnock Fah and Bernie Xiong launched tours and activities marketplace Klook 10 years ago in Asia.  Read More
 alt="Are most travelers early tech adopters?"  title="Are most travelers early tech adopters?"
News / Online
Are most travelers early tech adopters?
By PhocusWright Research | October 30, 2024
Are most travelers early tech adopters? Previous Phocuswright research focused primarily on measuring the rise of mobile device usage for shopping and booking but the latest report delves into... Read More