Social Media

Interview / Startups

STARTUP STAGE: Travly connects brands through targeted engagement

By Mileva Sapic | October 28, 2024

Travly offers brands the opportunity for custom content creation, made by real travelers, and enhanced distribution across its owned channels to drive engagement. Read More

News / Online

Travel creators and the power to drive conversion

By PhocusWright Research | October 21, 2024

According to Phocuswright research, 67% of followers deem creators helpful for travel advice, ranking third behind the accounts of online travel agencies (70%) and friends and family (72%). Read More

News / Online

Expedia Group fills vacant CTO role with former Fanatics exec

By Mitra Sorrells | October 17, 2024

Thumu will join the company in December after spending a decade at digital sports platform Fanatics Commerce, most recently as chief product and technology officer. Read More

News / Online

GetYourGuide adds influencer videos, AI content creation tool

By Morgan Hines | October 8, 2024

The toolkit includes a pairing of artificial intelligence-powered features and human-powered features. Read More

Opinion / Online

Could the latest tech turn social influencers into kings and queens of travel?

By Craig Everett - Holibob | October 8, 2024

Holibob's CEO and co-founder, Craig Everett, speaks on influencers' potential impact on the travel industry if they begin selling products through social media posts. Read More

News / Online

How the EU digital markets act will impact travel

By PhocusWright Research | October 1, 2024

Phocuswright research has found that the travel industry anticipates disruptions due to changes and gatekeepers as governments are regulating Big Tech with the EU's Digital Markets Act. Read More

News / Online

Klook plans for social and geographic growth

By Yeoh Siew Hoon - WIT | September 30, 2024

Klook's vice president of global marketing delves into the company's plans for geographic growth and social commerce. Read More

Opinion / Online

Breaking the bottleneck in travel’s hourglass problem

By Michelle Denogean - Mindtrip | September 27, 2024

Chief marketing officer at Mindtrip, Michelle Denogean, says travel has a problem advancing top of the hourglass inspiration through the bottleneck that leads to conversions in planning and booking... Read More

News / Online

Listening, watching on TikTok essential for travel marketing success

By Morgan Hines | September 27, 2024

As TikTok has grown in popularity in recent years, brands have been figuring out how best to engage with their target audiences through the app. For travel brands new to TikTok, the best place to... Read More

News / Online

Chesky on Airbnb's future in travel and beyond

By Morgan Hines | September 20, 2024

Chesky referenced Apple and Amazon’s trajectory - what if Apple never launched the iPod, or Amazon never sold more than books? - to explain why he believes Airbnb should offer much more than a place to... Read More

News / Technology

Expedia Group expands Travel Shops to brand, celebrity, media partners

By Morgan Hines | September 16, 2024

The shoppable storefronts, built for creators, launched in May at Expedia Explore in Las Vegas. At the time, the launch included a select few influencers. Soon, every traveler will be able to join. Read More

News / Online

Travel platforms, topics and influencers: Who's using what?

By PhocusWire Research | September 10, 2024

Through a better understanding of demographics that embrace social media and the psychology of why people engage with the medium, travel brands can better position themselves and improve the... Read More

News / Online

Booking Holdings' new CFO expects connected trip "is really there" in 3 to 5 years

By Morgan Hines | September 10, 2024

Ewout Steenbergen, chief financial officer at Bookings Holdings since March, called out the company's work in alternative accommodations and artificial intelligence and strong demand in Asia as key... Read More

News / Online

Decisions guided by trust: Social media conversion in travel

By Phocuswright Research | September 3, 2024

Companies know social media influences travel decisions, but getting bookings is a challenge. Phocuswright’s latest research provides insights into who the converters are. Read More

News / Online

How embracing a creator mentality can bolster travel marketing

By Morgan Hines | August 28, 2024

United, Hostelworld, Ryanair and other travel brands are cultivating a persona on social as engaging with audience has become a practical requirement for success for travel brands - and entertaining... Read More

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