Marketing

News / Online

Expedia Group, Microsoft team up for loyalty initiative

By Morgan Hines | October 29, 2024

As a result of the new partnership, Bing users booking eligible accommodations will be able to earn both Microsoft Rewards and rewards offered by Expedia Group brands. Read More

News / Online

How commerce media is catching on in travel

By Linda Fox | October 17, 2024

United, Expedia, Booking.com, Agoda, Priceline, Marriott and Uber have all established media networks in recent years and are earning significant revenue from them. Read More

News / Technology

How AI search platforms may change travel marketing

By Mark Frary | October 9, 2024

Natural language capabilities are changing how consumers search for answers to their travel queries - creating opportunities for marketers and for companies such as Perplexity and You.com. Read More

News / Technology

What Google's cookie reversal means for travel

By PhocusWright Research | October 8, 2024

Google in July abandoned plans to deprecate third-party cookies and while that may be welcome news in the short term, momentum in the digital space continues to push advertisers toward a future... Read More

News / Startups

Hotelverse receives €5 million to further develop its digital twin technology

By Morgan Hines | October 1, 2024

Founded in 2020, Hotelverse provides its digital twin technology to dozens of hotels including some that are part of Hyatt, RIU Hotels and Radisson Hotel Group. Read More

News / Online

How the EU digital markets act will impact travel

By PhocusWright Research | October 1, 2024

Phocuswright research has found that the travel industry anticipates disruptions due to changes and gatekeepers as governments are regulating Big Tech with the EU's Digital Markets Act. Read More

Opinion / Online

Breaking the bottleneck in travel’s hourglass problem

By Michelle Denogean - Mindtrip | September 27, 2024

Chief marketing officer at Mindtrip, Michelle Denogean, says travel has a problem advancing top of the hourglass inspiration through the bottleneck that leads to conversions in planning and booking... Read More

News / Online

Listening, watching on TikTok essential for travel marketing success

By Morgan Hines | September 27, 2024

As TikTok has grown in popularity in recent years, brands have been figuring out how best to engage with their target audiences through the app. For travel brands new to TikTok, the best place to... Read More

News / Technology

Snowflake expands its data cloud platform with capabilities tailored for travel

By Morgan Hines | September 24, 2024

Snowflake already works with clients including Hyatt, Tripadvisor, Booking.com, JetBlue and Marriott. Read More

News / Online

Norwegian airline and Strawberry hotels create shared loyalty currency

By Mitra Sorrells | September 23, 2024

The two brands have created a joint venture – Spenn – that will offer a common loyalty currency with no exchange fees and, eventually, a wide range of partners that provide earning and redemption offers... Read More

News / Online

Chesky on Airbnb's future in travel and beyond

By Morgan Hines | September 20, 2024

Chesky referenced Apple and Amazon’s trajectory - what if Apple never launched the iPod, or Amazon never sold more than books? - to explain why he believes Airbnb should offer much more than a place to... Read More

News / Technology

Agoda’s co-founder Rosenstein: AI will widen the gap between haves and have-nots in travel

By Yeoh Siew Hoon - WiT | September 19, 2024

Robert Rosenstein said that while smaller companies can be faster and more nimble, the fact is the biggest benefit of AI right now to increase productivity and cut staff plays to the big companies. Read More

News / Online

Marriott CEO on shifting loyalty from transactional to emotional

By Morgan Hines | September 19, 2024

Hotel loyalty programs have traditionally been focused on room nights as the primary redemption offering, but Marriott CEO Anthony Capuano believes Bonvoy can go far beyond traditional expectations. Read More

News / Online

Airbnb quietly reopens platform to new Experience listings

By Morgan Hines | September 11, 2024

After saying last month that it would accept submission of new Experiences beginning next year, Airbnb quietly reopened to new listings on Tuesday. Read More

News / Online

Travel platforms, topics and influencers: Who's using what?

By PhocusWire Research | September 10, 2024

Through a better understanding of demographics that embrace social media and the psychology of why people engage with the medium, travel brands can better position themselves and improve the... Read More

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