Marketing

alt="Five things travel marketers get wrong" title="Five things travel marketers get wrong"

From Our Partners / Online

By Cathy Walsh | September 9, 2024

Marketing teams should review channel performance monthly and ensure that tactics are in service to an overarching strategy. And that strategy should be evaluated regularly to ensure it includes best... Read More

News / Online

Online travel giants hone in on social, mobile, loyalty

By Linda Fox | September 4, 2024

In Q2 earnings calls, Booking Holdings said it was increasing spend in social platforms, while Expedia said it was getting "surgical" around identifying drivers of repeat business. Read More

Opinion / Online

Cookieless is toast: What can travel marketers do to stay ahead?

By Kurt Weinsheimer - Sojern | August 30, 2024

Kurt Weinsheimer, chief product officer at Sojern, shares what's next for the travel industry following Google's decision not to phase out third-party cookies on its browser. Read More

From Our Partners / Online

Report: The power of affiliate marketing to drive customer acquisition for travel brands

By Diane Merlino | August 27, 2024

Affiliate marketing has long been associated with end-of-the-funnel conversion, but with the proliferation of digital partners available for campaigns, that is no longer the case. Read More

News / Online

Booking.com’s U.S. managing director on growth plans, STRs and marketing

By Morgan Hines | August 27, 2024

Booking.com’s partnership with rapper Ludacris is its latest in a string of celebrity tie-ups. The marketing effort is more complex than a flash in a pan, according to Ben Harrell, U.S. managing... Read More

News / Technology

More DMOs are using AI to power visitor engagement

By Morgan Hines | August 23, 2024

Satisfi Labs, one of the providers of AI-powered chat for DMOs, said it has added several new clients as destinations seek to be more responsive to visitors. Read More

News / Technology

Hospitality retailing tech looks to fulfill “ultimate guest experience”

By D.J. Catron | August 22, 2024

The combination of new technology and deep data resources is opening opportunities for hoteliers to digitally offer concierge-like recommendations and bookings of a wide variety of products and... Read More

News / Technology

The role of DMOs in helping their partners effectively use AI

By Morgan Hines | August 16, 2024

As travelers begin to use AI search engines and agents for trip planning, should DMOs play a role in helping their suppliers understand how to use the technology to drive revenue? Read More

News / Online

Latin America super app Rappi on using its travel products to drive loyalty

By Mitra Sorrells | August 15, 2024

About a year after Rappi partnered with Marriott in Mexico, the integration has extended to the super app’s users in Colombia, Chile, Peru, Brazil, Argentina and Uruguay. Read More

News / Online

Wizz Air partners with Caravelo on all-you-can-fly subscription

By D.J. Catron | August 13, 2024

Subscribers who pay a single annual payment up front can fly as much as they want during the next 12 months as long as they book within 72 hours before departure. Read More

News / Distribution

Hopper doubles down on HTS to power banks and credit cards to “build new space in travel”

By Yeoh Siew Hoon – Web In Travel | August 8, 2024

With five partnerships with banks and credit cards in place in the United States, Brazil, Australia, Japan and South Korea, Hopper is doubling down on growing HTS (Hopper Technology Solutions). Read More

Opinion / Online

Why the travel industry should buy into the experience economy

By Erika De Santi - WeRoad | August 2, 2024

Co-founder and chief of experience at WeRoad, Erika De Santi, shares why the travel industry should buy into the experience economy. Read More

News / Online

Booking Holdings touts alternative accommodation growth, success on social media

By Mitra Sorrells | August 1, 2024

Booking Holdings said its alternative accommodation business is growing faster than its overall business and now has 7.8 million listings globally, up about 11% year over year. Read More

News / Distribution

The power of data and AI for effective distribution and digital marketing in hospitality

By Mitra Sorrells | August 1, 2024

Cloudbeds’ Sebastien Leitner and Mirai’s Javier Delgado discuss how technology can help hoteliers create a great experience for guests that keeps them coming back. Read More

From Our Partners / Technology

How hotels can develop an AI-powered data strategy

By PhocusWire | July 30, 2024

Ireckonu's head of data Rik van Leeuwen explains why customer profile data should be the foundation of AI strategy for hotels that want to drive repeat business. Read More

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