Travel reimagined: How Gen Z is shaping tomorrow’s trends

The travel industry is undergoing a seismic shift, accelerated by the pandemic and propelled by the rise of Gen Z as a dominant force in the global marketplace. 

Gen Z — making up 32% of the world’s population — has a collective buying power of more $450 billion and an expectation for seamless, tech-driven experiences.

For travel, hospitality and retail leaders, this means rethinking every stage of the customer journey. From discovery to booking, check-in to payment, and even post-trip loyalty, digital-first experiences are now a baseline requirement. But how do you stay ahead in this competitive, fast-moving landscape?

Join Ciklum and Stripe as we dive deep into the concept of frictionless travel — a critical approach to winning over Gen Z travelers — and the technologies that are reshaping the industry. We’ll explore:

• Frictionless travel: A Necessity, Not a Luxury: How removing barriers at every touchpoint is essential for attracting and retaining the new generation of travelers.
• Benchmarking your digital strategy against Gen Z's expectations: Practical ways to assess and elevate your digital experience to meet Gen Z’s demand for speed, personalization and simplicity.
• The critical Role of search, check-in and payments: Why these stages of the customer journey can make or break your Gen Z strategy, and how to enhance them for maximum impact.
• Reimagining personalization and loyalty with data: Leveraging data to create hyper-personalized experiences that drive loyalty in an age where brand allegiance can be fleeting
• Tech trends Shaping 2025: Emerging technologies — such as AI, biometrics and embedded finance — that will revolutionize travel and hospitality over the next few years.

The webinar will be hosted by Phocuswright senior vice president of content Mitra Sorrells with speakers including: 

• Martin Cunnison, travel director at Ciklum
• James Lemon, global lead for hospitality, travel and leisure at Stripe
• Alka Carter-Manning, vice president of supply management at TUI Musement