Viator

News / Online

With U.S. TikTok ban looming, how could travel brands be impacted?

By Morgan Hines | January 16, 2025

Travel brands including Expedia, Booking.com, Airbnb, United Airlines, Hilton, Kayak and more use TikTok as part of their marketing strategies. Read More

News / Online

Opportunity rising in tours, activities as interest in experiences continues

By Morgan Hines | January 3, 2025

The desire to make ensure the experiences a traveler wants are available to book continues to be a priority. Read More

News / Technology

Phocuswright turns 30: Industry veterans look back and ahead

By Morgan Hines | December 11, 2024

Much of how we search, book and experience travel has changed since Phocuswright was founded in 1994, and three industry veterans reflect on that evolution and offer ideas on what's to come. Read More

News / Online

Travel experiences platform KKday plots expansion following $70M injection

By Mileva Sapic | December 4, 2024

KKday plans to enhance its market position, invest in artificial intelligence and deepen its presence across the Asia-Pacific region with its latest investment. Read More

News / Online

Phocuswright inducts Michelle Peluso and Rod Cuthbert to Hall of Fame

By PhocusWire | November 25, 2024

Phocuswright's Hall of Fame welcomed the newest inductees at the Phocuswright Conference this week in Phoenix, Arizona. Read More

News / Technology

PhocusWire's weekly travel tech news briefs: TripStax, Allianz, Worldpay, Priceline, TravelPerk and more

By PhocusWire | November 22, 2024

Keep up with all the latest people, product and partner news from around the global travel industry in PhocusWire's weekly roundup. Read More

News / Online

Amazon expands travel partners for Cyber Week deals

By Morgan Hines | November 12, 2024

American Airlines, Delta Air Lines,Viator, Princess Cruises, Visit Florida, Royal Caribbean, Carnival and many other travel suppliers are partnering with the online retail giant. Read More

News / Online

Viator’s revenue surpasses brand Tripadvisor for first time in Q3

By Mitra Sorrells | November 6, 2024

In the third quarter of this year experiences revenue grew 10% year over year accounted for 51% of Tripadvisor’s total revenue. Read More

News / Online

Experience industry leaders still see room to grow in changing landscape

By D.J. Catron | August 19, 2024

At Phocuswright Europe, leaders from Viator, Tiquets and TourRadar spoke about how travel experiences could continue thriving even as Google and others play bigger roles in the sector. Read More

News / Online

Seeking “deeper engagement,” Tripadvisor launches in-app hotel bookings

By D.J. Catron | August 6, 2024

A partnership with Hopper’s HTS will power in-app booking for Tripadvisor, which also announced that revenues for the second quarter rose by 1% year over year. Read More

News / Online

Travel industry reacts to Google antitrust, monopoly ruling

By Morgan Hines | August 6, 2024

What kind of impact does the industry expect to see as a result of the Google antitrust ruling? Do travel leaders expect to see big changes? Read More

News / Online

Could Amazon become a major player in travel?

By Morgan Hines | July 19, 2024

There has been speculation for years about how and when Amazon might enter the travel sphere - and if it would be successful in that kind of venture. Amazon's Prime Day travel deals beg the question... Read More

News / Online

Carnival, Southwest, Viator to sell travel deals on Amazon Prime Day

By Morgan Hines | July 11, 2024

The opportunity to sell with Amazon is appealing, according to the brands included in Amazon's Prime Day travel deals that seek to meet travelers where they are shopping. Read More

News / Startups

Viator's origin story - a tale of a prince and a girl from Tasmania

By Linda Fox | June 14, 2024

Viator founder Rod Cuthbert shared the Phocuswright Europe 2024 Center Stage with Thayer Ventures' Chris Hemmeter to discuss how the tours and activities company came to be, selling it to Tripadvisor... Read More