Sojern

News / Online

Travel marketing experts on Google's dominance in the face of AI

By Morgan Hines | January 16, 2025

Technology including artificial intelligence, new players and other innovations are shaking up travel marketing. Read More

News / Technology

AI agents in development demonstrate the potential for travel

By Mark Frary | December 18, 2024

Michael Gulmann, Mark Losey, Noreen Henry and Terry Jones discuss AI agents and their impact on the travel industry at The Phocuswright Conference. Read More

Opinion / Online

The ultimate checklist: How destinations can offer accessible travel experiences

By Richard Black - Sojern | July 1, 2024

While the travel and tourism industry is full of opportunity, it still lacks in providing accessibility to travelers with limitations. Read More

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News / Technology

By PhocusWire | December 15, 2023

ChatGPT, the Hot 25 Travel Startups and news about major players like Expedia Group and Airbnb dominated the rankings. Read More

News / Technology

The effective use of data in travel marketing

By PhocusWire | November 30, 2023

Demi Horvat of AirDNA and Kurt Weinsheimer of Sojern speak at The Phocuswright Conference about how travel data informs better decision-making. Read More

News / Technology

Destinations weigh up impact of AI

By Linda Fox | November 20, 2023

Sojern's State of Destination Marketing 2024 revealed that 49% of destination marketing organizations are expecting a significant impact from AI. Read More

Opinion / Online

World Tourism Day highlights need for sustainable destination strategies

By Richard Black – Sojern | September 25, 2023

Three ways destinations can showcase their commitment to providing sustainable tourism, not only to attract travelers with similar values but to ensure their destination is open for decades to come. Read More

News / Online

Sojern expands travel marketing platform with acquisition of VenueLytics

By Mitra Sorrells | July 11, 2023

VenueLytics provides guest experience and data analytics tools to improve guest satisfaction and loyalty, increase direct bookings and drive ancillary revenue. Read More

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News / Online

Phocuswright inducts Ellen Keszler, Kathleen Misunas into Hall of Fame

By PhocusWire | November 22, 2022

Phocuswright created the Hall of Fame in 2018 to honor individuals who have played an instrumental role in shaping the travel industry. Read More

News / Online

Destinations tap data to lure visitors amid travel comeback

By Kathryn Walson | October 31, 2022

Destination marketers have access to more data sources and more granular detail than they’ve ever had before. Read More

Opinion / Online

How destinations can help travelers live their values

By Richard Black - Sojern | October 21, 2022

In today’s market, travelers are no longer willing to compromise their beliefs, which means destinations must prioritize diversity and inclusion to create the right reputation and win travel bookings. Read More

News / Technology

Sojern partners with GauVendi to drive direct accommodation bookings

By Jill Menze | October 21, 2022

Sojern says GauVendi’s new retail philosophy and proprietary technology support its efforts to drive direct and instant sales. Read More

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News / Technology

Travel brands laser in on mobile experience in India

By Kathryn Walson | October 10, 2022

An ever-growing number of consumers in India are making purchases through mobile platforms. This trend is leading travel brands to heighten their focus on mobile. Read More

Opinion / Online

A tactical approach to a cookieless travel campaign

By Kurt Weinsheimer - Sojern | June 7, 2022

By collecting the right first-party data and using it alongside the right tools and tactics, hotel marketers can deliver relevant, third-party cookie-free ads that boost direct bookings. Read More