Media

News / Online

With U.S. TikTok ban looming, how could travel brands be impacted?

By Morgan Hines | January 16, 2025

Travel brands including Expedia, Booking.com, Airbnb, United Airlines, Hilton, Kayak and more use TikTok as part of their marketing strategies. Read More

News / Online

Travel marketing experts on Google's dominance in the face of AI

By Morgan Hines | January 16, 2025

Technology including artificial intelligence, new players and other innovations are shaking up travel marketing. Read More

News / Online

U.K. regulator to investigate Google’s search dominance

By Morgan Hines | January 14, 2025

The organization will look into how Google’s position is impacting businesses such as advertisers, the media and alternate search engines and also the effect on consumers. Read More

News / Online

How travel brands stay ahead on social media

By Morgan Hines | January 10, 2025

Travel experts discuss the importance of travel brands staying agile in the social media arena as younger generations turn to these platforms for search purposes. Read More

Opinion / Online

Could the latest tech turn social influencers into kings and queens of travel?

By Craig Everett - Holibob | October 8, 2024

Holibob's CEO and co-founder, Craig Everett, speaks on influencers' potential impact on the travel industry if they begin selling products through social media posts. Read More

News / Online

Listening, watching on TikTok essential for travel marketing success

By Morgan Hines | September 27, 2024

As TikTok has grown in popularity in recent years, brands have been figuring out how best to engage with their target audiences through the app. For travel brands new to TikTok, the best place to... Read More

Interview / Online

PhocusWire's Mitra Sorrells takes new SVP content role across Phocuswright

By PhocusWire | August 30, 2024

PhocusWire editor in chief Mitra Sorrells has been named senior vice president of content at Phocuswright, while senior reporter Linda Fox steps up to become executive editor. Read More

News / Online

How embracing a creator mentality can bolster travel marketing

By Morgan Hines | August 28, 2024

United, Hostelworld, Ryanair and other travel brands are cultivating a persona on social as engaging with audience has become a practical requirement for success for travel brands - and entertaining... Read More

Interview / Startups

STARTUP STAGE: JrnyOn empowers creators to travel with their audiences

By Mileva Sapic | August 20, 2024

JrnyOn empowers creators to travel with their audiences without the logistical burden and provide customers with a seamless experience from beginning to end. Read More

Interview / Startups

STARTUP STAGE: Wanderboat wants to be an AI-companion for travel planning

By Mileva Sapic | July 25, 2024

Founded in 2023, Wanderboat provides an AI-augmented forum for users to discover new ideas, post their experiences and connect with other travelers. Read More

News / Online

Expedia Group’s next chapter – “Back to growth”

By Mitra Sorrells | June 24, 2024

Expedia Group's chief commercial officer and president of travel partners and media, Greg Schulze, explained the company's plans to fuel growth during a session at Phocuswright Europe. Read More

Opinion / Online

TikTok's tips on effective strategies for travel marketing

By Gav Buggy - TikTok | June 17, 2024

Travel content is blowing up on social media, providing no shortage of ways for travel pros to connect with customers, partners and suppliers to boost their profile and profits. Read More

Interview / Startups

Holidayheroes: EMEA People’s Choice Award winner at Phocuswright Europe 2024

By PhocusWire | June 17, 2024

Travel industry research authority Phocuswright announced the people's choice award winner of the latest Phocuswright Innovation Platform program Launch: EMEA. Read More

News / Technology

How brands are using interactive video to sell travel seamlessly

By Morgan Hines | May 29, 2024

With interactive video, technology brands are taking the capability further - making booking more seamless for travelers - and marketing more effective for brands. Read More

News / Technology

Expedia designs travel media network as “one-stop shop” for advertisers

By Morgan Hines | May 24, 2024

The retail ad platform, housed within Expedia Group Media Solutions, provides new capabilities and access based on its first-party data and existing partnerships. Read More

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